Baraka
Brand and digital design, 3D visuals and photography for Baraka’s investing platform.
Brand Uplift Social Content App UI Website UI & UX Art Direction Merchandise 3D Modelling
baraka
The previous website still used Baraka’s earlier identity and left out several products and pages. The UI and UX redesign aligned it with the updated brand and expanded the product presentation, using a black palette and refreshed typography to organise the app’s features, plans and stock information.
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City of Stocks gives Baraka a three-dimensional setting for mockups and campaign visuals. The logo forms the foundation of the skyline, while geometric structures and stock tickers build out the world. The environment extends the brand into a space of its own.
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Investors on the Go was created to give Baraka a dedicated image bank. The brand photoshoot features local talent in Dubai’s DIFC, using movement and everyday situations to show the app in context and build a collection of photographs for the brand’s communications.
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Baraka is an investing app serving the GCC. Between 2020 and 2023, design work for the brand spanned brand refinement, social content, app interfaces, website UI and UX, and merchandise. Building on the original identity developed by Superside, elements of the visual system were refined and redesigned across the brand’s applications.
The website still reflected an earlier identity and lacked several products and pages. The UI and UX redesign brought it onto the updated brand and expanded the structure to present more of Baraka’s offer. A black palette and refreshed typography establish a clear hierarchy across app features, subscription plans and stock information.
City of Stocks was designed as a three-dimensional world for rendering Baraka’s mockups and campaign visuals. The logo forms the foundation for an imagined skyline, with geometric structures and stock tickers connecting the setting to the investment world.
Investors on the Go was a brand photoshoot created to build an image bank for Baraka. Shot with local talent in Dubai’s DIFC, the photography uses movement and everyday settings to place the app within daily life.
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Brand Rollout Brand Guidelines Development Event & Environmental Design Editorial Design Presentations Social Content
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