Frontier25
Bringing Frontier25’s identity into everyday use through reports, events, presentations and social content.
Brand Rollout Brand Guidelines Development Event & Environmental Design Editorial Design Presentations Social Content
frontier25
From the first invitation to the screen behind the speakers, we brought Frontier25’s identity into the event experience. Signage, booth designs, stage backgrounds, agendas and printed materials shared typography, imagery and graphic elements, with scale and hierarchy adapted to each setting. Reusable templates gave the team a consistent starting point for future events.
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Frontier25’s research gave us substantial material to work with. We shaped it into reports and presentations with clear hierarchy, considered typography and supporting graphics, helping readers find their way through complex subjects. Alongside the finished publications and decks, we created reusable templates so the team could build new materials on the same foundations.
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We let the message shape each composition. Statistics took centre stage in some posts, while bilingual terminology cards gave definitions room to be read in English and Arabic. Recurring formats brought consistency across initiatives and updates, with enough variation in imagery and layout to give individual subjects their own character.
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Building on BOND’s identity, we developed the applications and practical guidance needed to use it consistently. We documented layouts and usage rules, created reusable templates, and explained how to work with them. A guide to the PowerPoint master deck covered duplicating the template, using its layouts and preserving the original master. These resources supported a smooth handover to Frontier25’s growing in-house design team.
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Frontier25 is a UAE-based nonprofit climate action advisory working to turn climate ambition into action. Our partnership began under its former name, UICCA, and continued as it introduced a new name and identity. We supported its communications through that transition, then rolled out the identity created by BOND across digital, print and event environments.
With a new brand to launch and substantial research to communicate, the team needed additional design capacity. We worked alongside Frontier25’s Marketing & Communications team, turning their briefs and supplied content into reports, presentations, event materials and social posts. The ongoing relationship allowed us to build a shared understanding of the organisation and carry that knowledge from one brief to the next.
Coordination was part of that support. A dedicated account manager received and organised design requests, relayed client feedback to the designers and kept work moving. Weekly or fortnightly calls gave both teams a regular opportunity to review the work and agree on next steps.
A stage screen, a research report and a social post each ask something different of an identity. We translated the supplied guidelines and visual directions into finished applications, developing layouts and usage rules as the work progressed. Detailed publications gained a clear reading structure, event materials were adapted for different viewing distances, and recurring social formats allowed the message to change while keeping the brand recognisable.
We documented these decisions in reusable templates and practical guides, including instructions for using the PowerPoint master deck. As Frontier25 expanded its in-house design team, those resources became part of the handover, giving the team the assets and knowledge to continue independently. The guides remain a reference for its ongoing work.
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Engagement: April 2025–June 2026
Creative Director: Bechara Malak
Brand Designer: Nina Courtney
Senior Designer: Khachig Charshafjian
Original Brand Identity: BOND
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Brand Uplift Social Content App UI Website UI & UX Art Direction Merchandise 3D Modelling
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