Serge Biokian
A geometric identity for an interior architect, shaped around the spaces he designs.
Brand strategy Visual identity
sergebiokian
The space between S and B changes shape. A square, tall and wide rectangles, and a slanted form create four related marks, connecting the architect’s initials to his work with space and proportion.
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Business cards, letterheads, envelopes and notebooks carry different versions of the mark. Simple typography and generous space give the geometric forms room, while the restrained palette keeps the pieces connected.
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The identity extends onto a hard hat, vehicle graphics and site signage. The same initials and geometric forms connect these applications with the stationery, carrying the practice’s identity from the desk to the site.
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Serge Biokian is an interior architect with a modern, minimal approach to space. We developed a visual identity that reflects that approach through form, proportion and a restrained palette.
His initials sit on either side of a geometric shape that changes across four versions. Each refers to the different spaces he designs, while the S and B hold the system together. Black and white and straightforward typography keep the focus on those changing forms. The identity carries across stationery, signage and site materials, giving the practice a consistent presence in different settings.
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Brand Strategy Visual identity Verbal identity Packaging design Photography
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